PROMOTING HOME ECONOMICS PRODUCTS THROUGH ONLINE SALES AS A STRATEGY FOR SUSTAINABLE SOCIO-ECONOMIC DEVELOPMENT

Abstract

Sustainable development will be difficult to attain if entrepreneurs who practice one skill or the other do not embrace self-improvement in their businesses. This paper seeks to provide an insight on how repackaging of home Economics based products using ICT resources for online sales and marketing for Sustainable Socio-Economic Development. It was concluded that there is
need for a transition from the present analogue system of sales and marketing to the advanced method of digital marketing. It was recommended that there is a need for greater collaboration between Home Economics based entrepreneurs and the ICT based expert in order to help enhance Digital marketing and sales skills for greater sales and protability to enhance sustainable development.