PROMOTING HOME ECONOMICS PRODUCTS THROUGH ONLINE SALES AS A STRATEGY FOR SUSTAINABLE SOCIO-ECONOMIC DEVELOPMENT
Keywords:
Home Economic, Entrepreneur, Online sales, Sustainable developmentAbstract
Sustainable development will be difficult to attain if entrepreneurs who practice one skill or the other do not embrace self-improvement in their businesses. This paper seeks to provide an insight on how repackaging of home Economics based products using ICT resources for online sales and marketing for Sustainable Socio-Economic Development. It was concluded that there is
need for a transition from the present analogue system of sales and marketing to the advanced method of digital marketing. It was recommended that there is a need for greater collaboration between Home Economics based entrepreneurs and the ICT based expert in order to help enhance Digital marketing and sales skills for greater sales and protability to enhance sustainable development.